Lookout® pitches users in new style

Do you think it is really necessary, to goose the sale of an antivirus product, its manufacturer has to induce a fear-factor on the mindset of users? Until recently your answer would have been positive, considering the sales strategy taken up by various antivirus companies. These companies are counting on scare factor to fuel fear and lure users to buy their products. However, Lookout Inc., a startup security firm is going against such strategy of selling products.

Lookout was founded by some ex-hackers who do not believe in selling products by creating a fear that vibrates the warning ‘if you don’t install antivirus, you will be attacked by virus and online threats’. These ex-hackers have come up with a really noble vision of reaching out to its prospective customers. They have chosen to enlighten users about the whole gamut of activities they can do using their product- Lookout Mobile Security, rather than warning them about the problems they might face if they do not use it.

Even after going against the traditional methods of selling antivirus, Lookout has managed to reach out to 10 million users which is 10 times more than corporate giants Symantec and McAfee in the mobile space. Their way of presenting the product with positive vibrations has paid dividends in a great way.

Lookout has tried its best to avoid ‘if you do not use it’ kind of selling strategy and instill fear on the customers’ mind for selling their product. Lookout believes in allowing users to feel protected instead of forcing them to feel insecure by convincing them that there are viruses and online threats lurking out there.

The new style adopted by Lookout to sell its product is definitely going to break through the glass. With 10 million users and miles to go, the achievements of Lookout speak for themselves. So if you wish to be a part of this huge family of Lookout customers, you can install Lookout Mobile Security by clicking here.